The Code of Business Conduct, is a critical resource to help employees make the right decisions while conducting business on behalf of the company. Biogen asked PopKitchen to help inspire their employees to engage with the new Code of Business Conduct and demonstrate the role the Code plays in empowering employees to contribute to Biogen’s vision of becoming the most effective and admired company in the biopharmaceutical industry. Our team worked with Biogen’s Compliance Department to establish the visual identity for Values in Action and dynamically communicate the company’s passion for scientific discovery, its credo and business ethics.