Case Studies
MIT needs no introduction, but its many resources for dealing with student stress and alienation do. To increase awareness of these programs, the Institute partnered with PopKitchen to create a campaign that helped counteract the stigma, and encouraged students to actively seek help when they, or their friends, needed it.
PopKitchen developed the visual identity for the MIT Together initiative, as well as created environmental signage, promotional materials, a guidebook and microsite to support the campaign.
About Face
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The Conversation Project
The Conversation Project (TCP) in collaboration with the Institute for Healthcare Improvement (IHI), is a public engagement campaign with a goal that is both simple and transformative: to have every person’s wishes for end-of-life care expressed and respected. PopKitchen assisted TCP with the redesign and launch of its online presence. In addition, PopKitchen also reconfigured a downloadable guide, the Conversation Starter Kit, which helps people have “the conversation” about their preferences for end-of-life care. More than 8,500 people, from all 50 states and 65 countries, have downloaded TCP’s starter kit and more than 26,000 people have visited TCP website since its relaunch in 2015.
My Life Services
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